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E-Commerce By Kenneth C. Laudon

E-Commerce
by Kenneth C. Laudon

In Stock
$20.99
+10% GST

For the undergraduate and graduate e-commerce course in any business discipline.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

5 in stock

E-Commerce Summary


E-Commerce: Business,Technology, Society: International Edition by Kenneth C. Laudon

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

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Table of Contents


PART 1 Introduction to E-commerce

1 THE REVOLUTION IS JUST BEGINNING

2 E-COMMERCE BUSINESS MODELS AND CONCEPTS

PART 2 Technology Infrastructure for E-commerce

3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE

4 BUILDING AN E-COMMERCE WEB SITE

5 SECURITY AND PAYMENT

PART 3 Business Concepts and Social Issues

6 E-COMMERCE MARKETING CONCEPTS

7 E-COMMERCE MARKETING COMMUNICATIONS

8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

PART 4 E-commerce in Action

9 ONLINE RETAILING AND SERVICES

10 ONLINE CONTENT AND MEDIA

11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS

12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

Additional information

GOR002638970
E-Commerce: Business,Technology, Society: International Edition by Kenneth C. Laudon
Kenneth C. Laudon
Used - Very Good
Paperback
Pearson Education (US)
2007-12-01
896
0135009324
9780135009321
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.