1. Introduction to Visual Merchandising. 2. Critical Elements: The Necessities. 3. Origination and Progression. 4. The Framework of Visual Merchandising. 5. The Design Principles of Balance and Emphasis. 6. The Design Principles of Harmony, Proportion and Rhythm. 7. Visual Merchandising and the Shopping Mall. 8. Common Errors in Display. 9. Color: The Life of a Display. 10. Guidelines to Lighting. 11. Sign Layout. 12. Visual Merchandising Areas and Aids. 13. Lands End. 14. Industrial Display. 15. Visual Merchandising Trends and Practices. 16. The Visual Merchandising Team. Appendices. Bibliography. Glossary. Index.
Applied Visual Merchandising by Kenneth H. Mills
Kenneth H. Mills
Used - Very Good
Pearson Education (US)
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