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Applied Visual Merchandising By Kenneth H. Mills

Applied Visual Merchandising

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A one term course in visual merchandising in departments of marketing or fashion; includes student portfolio problems.

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Applied Visual Merchandising Summary


Applied Visual Merchandising by Kenneth H. Mills

A one term subject in visual merchandising in departments of marketing or fashion; includes users portfolio problems.

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Table of Contents


1. Introduction to Visual Merchandising. 2. Critical Elements: The Necessities. 3. Origination and Progression. 4. The Framework of Visual Merchandising. 5. The Design Principles of Balance and Emphasis. 6. The Design Principles of Harmony, Proportion and Rhythm. 7. Visual Merchandising and the Shopping Mall. 8. Common Errors in Display. 9. Color: The Life of a Display. 10. Guidelines to Lighting. 11. Sign Layout. 12. Visual Merchandising Areas and Aids. 13. Lands End. 14. Industrial Display. 15. Visual Merchandising Trends and Practices. 16. The Visual Merchandising Team. Appendices. Bibliography. Glossary. Index.

Additional information

GOR004860276
Applied Visual Merchandising by Kenneth H. Mills
Kenneth H. Mills
Used - Very Good
Hardback
Pearson Education (US)
1994-12-20
256
0130419893
9780130419897
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.