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Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail By Kit Yarrow

Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail
by Kit Yarrow

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.

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Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail Summary


Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.

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Additional information

GOR003784847
Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail
Kit Yarrow
Used - Very Good
Hardback
John Wiley and Sons Ltd
2009-08-19
272
0470400919
9780470400913
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.