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The Fundamentals of Illustration Lawrence Zeegan

The Fundamentals of Illustration By Lawrence Zeegan

The Fundamentals of Illustration by Lawrence Zeegan


$24,49
Condition - Very Good
6 in stock

Summary

Introduces students to the theory and practice of illustration and takes readers through each stage of the creative process; from interpreting the brief and generating ideas to design and production, as well as basic communication theory and creative strategies.

The Fundamentals of Illustration Summary

The Fundamentals of Illustration by Lawrence Zeegan

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.

About Lawrence Zeegan

Lawrence Zeegen is an illustrator, educator, and writer. As Head of the School of Communication Design, Kingston University, UK, he leads undergraduate and postgraduate courses in animation, filmmaking, graphic design, illustration and screen design for film and TV. Lawrence has lectured and spoken at conferences, institutions and design events nationally and internationally. He contributes regularly to numerous magazines and publications and has published several books on the subject of illustration. Formed in 1998, Crush is a creative agency working with a diverse range of clients from international names to niche markets.

Table of Contents

Introduction: Contents; How to get the most from this book; Foreword by George Hardie; Introduction. Communicating ideas: The blank sheet of paper; Why ideas?; The briefing; Investigation of the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Longevity. The medium is the message: The power of the pencil; Material world; Art school ethos; Illustration as a discipline; A demanding life; Mixing media; The digital divide; The new wave of illustrators. From outcome to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Graphic design studio collaboration; Self-initiated illustration. Making it happen: Marketing the product and the art of self-promotion; Portfolios; The website; Avenues for self-promotion; Illustration agency representation; Presentation techniques. Production: Essential kit; Studio set-up; Resources and reference; Production tips; Legal tips. Conclusion: Contacts; Bibliography; Acknowledgements.

Additional information

GOR002327744
9782940373338
2940373337
The Fundamentals of Illustration by Lawrence Zeegan
Used - Very Good
Paperback
Bloomsbury Publishing PLC
20051010
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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