Business Market Research by Leslie Gofton
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Business Market Research
Summary
Buisness Market Research is an introductory analysis of market research in industrial or business-to-business markets. It is aimed at those with little or no experience in the area, who may need to commission research or analyze and interpret survey data themselves.
Business Market Research Summary
About Leslie Gofton
Dr Leslie Gofton is an experienced practitioner in market research who has carried out projects for a wide range of companies.
Additional information
GOR003471050
9780749419844
0749419849
Business Market Research by Leslie Gofton
Used - Very Good
Paperback
Kogan Page Ltd
19971025
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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