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Power Public Relations By Leonard Saffir

Power Public Relations
by Leonard Saffir

In Stock
$65.99
inc. GST
Reveals a dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest and building and evaluating a successful public relations program.
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Power Public Relations Summary


Power Public Relations: How to Master the New PR by Leonard Saffir

Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant

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Additional information

GOR010109861
Power Public Relations: How to Master the New PR by Leonard Saffir
Leonard Saffir
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2000-01-01
322
0658000608
9780658000607
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.