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Brand from the Inside By Libby Sartain

Brand from the Inside by Libby Sartain

Condition - Very Good
$55.99
Only 1 left

Summary

Building and nurturing an internal brand is as critical to an organization's success as promoting an external brand. When employees are personally connected and committed to a brand, they deliver a positive brand message to customers through their behavior and interactions.

Brand from the Inside Summary

Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business by Libby Sartain

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

About Libby Sartain

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

Table of Contents

Introduction. PART ONE: GET SMART! 1 Essential #1: Discover. 2 Essential #2: Commit. PART TWO: GET READY! 3 Essential #3: Diagnose. 4 Essential #4: Prepare. PART THREE: GET IT DONE! 5 Essential #5: Create. 6 Essential #6: Apply. 7 Essential #7: Market. 8 Essential #8: Nurture. PART FOUR: WHAT IT MEANS FOR YOU. 9 You and Employer Brand. Notes. Acknowledgments. The Authors. Index.

Additional information

GOR004285304
9780787981891
0787981893
Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business by Libby Sartain
Used - Very Good
Hardback
John Wiley & Sons Inc
2006-05-19
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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