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Strategic Management of Health Care Organizations By Linda Swayne

Strategic Management of Health Care Organizations

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Introduces strategic thinking, strategic planning, and strategic momentum to advanced undergraduate and graduate students as well as practitioners in the field of health care. This book demonstrates how strategic managers can become strategic thinkers with the crucial skills to evaluate the changing environment.

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Strategic Management of Health Care Organizations Summary


Strategic Management of Health Care Organizations by Linda Swayne

This fifth edition of the classic text, "Strategic Management of Health Care Organizations", introduces strategic thinking, strategic planning, and strategic momentum to advanced undergraduate and graduate students as well as practitioners in the field of health care. It demonstrates how strategic managers can become strategic thinkers with the crucial skills to evaluate the changing environment, analyze data, question assumptions, and develop new ideas.Swayne, Duncan, and Ginter present methods to develop and document a plan of action through strategic planning and illustrate how, as managers attempt to carry out the strategic plan, they evaluate its success, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, and situational analysis. They demonstrate how strategic management 'maps' can provide the direction needed for successful implementation.In this new edition, all chapters have been revised and contain new or updated introductory incidents and perspectives. Appendix A has been revised to match the new model of strategic thinking, planning, and managing the strategic momentum. Twenty real-life case studies, including nine new cases and three updated classics, present diverse strategic situations in an accessible manner that enhances the applicability of the concepts for students and professionals. The text is supported by PowerPoint slides and an Instructors' Manual.

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Strategic Management of Health Care Organizations Reviews


From the 4th edition: "I have been using this book as a required text since the very first edition. It provides a framework which integrates some of the most important concepts in modern management with cases from the jhealth services field. I highly recommend this book and compliment the authors for their important contributions to our field." Dr Barry Greene, University of Iowa "...the definitive text on strategic management in healthcare" Dr Janet E. Perter, University of NC at Chapel Hill

About Linda Swayne


Linda E. Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte. She was Executive Director of the Carolinas' Task Force on Health Care Policy, 1991-1993. W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management, and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham. Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization, and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Table of Contents


Preface.Part 1 Strategic Management.Chapter 1 The Nature of Strategic Management.Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment.Chapter 3 Service Area Competitor Analysis.Chapter 4 Internal Environmental Analysis and Competitive Advantage.Chapter 5 Directional Strategies.Chapter 6 Developing Strategic Alternatives.Chapter 7 Evaluation of Alternatives and Strategic Choice.Chapter 8 Value Adding Service Delivery Strategies.Chapter 9 Value Adding Support Strategies.Chapter 10 Communicating the Strategy and Developing Action Plans.Part 2 Appendices.Appendix A Analyzing Strategic Health Care Cases.Appendix B Oral Presentations for Health Care Professionals.Part 3 Cases in the Health Care Sector.Case 1 The U.S. Health Care System.Case 2 Methodist Healthcare: Managing for the Future.Case 3 Community Blood Center of the Carolinas.Case 4 ASPIRE2 in Arkansas.Case 5 MMG: Can This Relationship be Saved? The Midwestern Medical Group Integration Journey.Case 6 Vietnam International Hospital: What Now?.Case 7 Indian Health Service: Creating a Climate for Change.Case 8 Dr. Louis Mickael: The Physician as Strategic Manager.Case 9 The New Office of Women's Health: Building Consensus to Establish a Strong Foundation.Case 10 The Rosemont Behavioral Health Center.Case 11 Riverview Regional Medical Center: An HMA Facility.Case 12 AIDSCAP Nepal.Case 13 Emanuel Medical Center: Crisis in the Health Care Industry.Case 14 Cooper Green Hospital and the Community Care Plan.Case 15 U.S. HealthSolutions.Case 16 C. W. Williams Health Center: A Community Asset.Case 17 RMC's Institutional Ethics Committee: Work To Do.Case 18 The Premier Health Care Alliance Emerges.Case 19 The Case for Open Heart Surgery at Cabarrus Memorial Hospital.Case 20 Sunshine County Health Department: Strategy Implementation.Index

Additional information

GOR005757031
Strategic Management of Health Care Organizations by Linda Swayne
Linda Swayne
Used - Good
Hardback
John Wiley and Sons Ltd
2005-08-16
904
1405124326
9781405124324
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.