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Managing Cultural Differences By Lisa. Hoecklin

Managing Cultural Differences

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Working with people whose values and beliefs are very different from one's own can make for misunderstandings in business. This work sets out to help strategic thinkers come to terms with the importance of these differences and provides practical advice on successful management across cultures.

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Managing Cultural Differences Summary


Managing Cultural Differences: Strategies For Competitive Advantage by Lisa. Hoecklin

Will help strategic thinkers come to terms with the importance of national cultural differences within organisations and provides practical insights and frameworks to aid successful management across cultures.

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Table of Contents


The impact of Cultural Diversity on International Business.
Culture: What it is.
What it is not and how it Directs Organizational Behaviour.
The Strategic Value of Cultural Differences.
Advertising Across Cultures.
Managing Human Resources Across Cultures.
Managing Alliances Across Cultures.

Additional information

GOR001710842
Managing Cultural Differences: Strategies For Competitive Advantage by Lisa. Hoecklin
Lisa. Hoecklin
Used - Very Good
Paperback
Pearson Education (US)
1995-11-17
168
0201427702
9780201427707
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.