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Creative Arts Marketing Liz Hill

Creative Arts Marketing By Liz Hill

Creative Arts Marketing by Liz Hill


$34.99
Condition - Very Good
Only 3 left

Summary

As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'.

Creative Arts Marketing Summary

Creative Arts Marketing by Liz Hill

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'

Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Creative Arts Marketing Reviews

As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again.

Alvin H. Reiss, Editor, 'Arts Management'.

Table of Contents

The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.

Additional information

GOR003457072
9780750657372
0750657375
Creative Arts Marketing by Liz Hill
Used - Very Good
Paperback
Taylor & Francis Ltd
20030625
382
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Creative Arts Marketing