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Customer Communications By Maggie Jones

Customer Communications by Maggie Jones

Condition - Like New
$27.49
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Summary

Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.

Customer Communications Summary

Customer Communications: 2007/2008 by Maggie Jones

"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Environment module by the Senior Examiners. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Table of Contents

Introduction to Customer Communications; Buying Behaviour; The communication process; Verbal Communications; Written Communication formats; Using Statistical data and visual information; The promotional mix above and below the line; The role of information communication technology in customer communications; Customer service and customer care.

Additional information

GOR010810535
9780750685375
0750685379
Customer Communications: 2007/2008 by Maggie Jones
Used - Like New
Paperback
Taylor & Francis Ltd
2007-06-27
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Customer Communications