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AQA Business for A Level 2 Malcolm Surridge

AQA Business for A Level 2 By Malcolm Surridge

AQA Business for A Level 2 by Malcolm Surridge

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Summary

Surridge and Gillespie are back, helping students of all abilities reach their goal; develop students' quantitative and analytical skills, knowledge and ability to apply theoretical understanding through real life business examples and varied activities.

AQA Business for A Level 2 Summary

AQA Business for A Level 2 by Malcolm Surridge

Exam Board: AQA
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2017

This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.

- Builds up quantitative skills with 'Maths moment' features and assesses them in the end of chapter activities
- Ensures students have the knowledge of real life businesses so they can apply their theoretical understanding with the 'Business in focus' feature
- Helps students get to grips with the content and tests key skills with activities at the end of every chapter

About Malcolm Surridge

Andrew Gillespie and Malcolm Surridge are both experienced authors and this is the 5th edition of their successful textbook.

Table of Contents

  • Unit 7: Analysing the strategic position of a business
    • Chapter 1: Mission, corporate objectives and strategy
    • Chapter 2: Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis
    • Chapter 3: Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
    • Chapter 4: Analysing the external environment to assess opportunities and threats: political and legal change
    • Chapter 5: Analysing the external environment to assess opportunities and threats: economic change
    • Chapter 6: Analysing the external environment to assess opportunities and threats: social and technological
    • Chapter 7: Analysing the external environment to assess opportunities and threats: the competitive environment
    • Chapter 8: Analysing the strategic options: investment appraisal
  • Unit 8: Choosing strategic direction
    • Chapter 9: Strategic direction: which markets to compete in and what products to offer
    • Chapter 10: Strategic positioning: choosing how to compete
  • Unit 9: Strategic methods: how to pursue strategies
    • Chapter 11: Assessing a change in scale
    • Chapter 12: Assessing innovation
    • Chapter 13: Assessing internationalisation
    • Chapter 14: Assessing greater use of digital technology
  • Unit 10: Managing strategic change
    • Chapter 15: Managing change
    • Chapter 16: Managing organisational culture
    • Chapter 17: Managing strategic implementation
    • Chapter 18: Problems with strategy and why strategies fail

Additional information

GOR008031993
9781471835780
1471835782
AQA Business for A Level 2 by Malcolm Surridge
Malcolm Surridge
Used - Very Good
Paperback
Hodder Education
20150925
296
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - AQA Business for A Level 2