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Making Innovation Work: How to Manage It, Measure It, and Profit from It By Marc J. Epstein

Making Innovation Work: How to Manage It, Measure It, and Profit from It
by Marc J. Epstein

Intended for leaders, trying to improve innovation in their organizations. This work includes examples and practical ideas.

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Making Innovation Work: How to Manage It, Measure It, and Profit from It Summary


Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.

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Additional information

GOR002909675
Making Innovation Work: How to Manage It, Measure It, and Profit from It
Marc J. Epstein
Used - Very Good
Hardback
Pearson Education (US)
2005-07-22
368
0131497863
9780131497863
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.