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The One Page Business Strategy By Marc van Eck

The One Page Business Strategy by Marc van Eck

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The One Page Business Strategy Summary

The One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps by Marc van Eck

Streamline your business strategy onto a single page so it becomes a tightly focused tool that anyone can understand.

About Marc van Eck

Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands.

Table of Contents

Part 1: Laying the Foundations 1. What is OGSM? 2. Where did it come from? 3. What do you need to succeed? 4. How do you prepare your plan? 5. The DNA of strategic thinking: What-by-How Part 2: Building Your One Page Business Plan 6. 'O' for Objective 7. 'G' for Goals 8. 'S' for Strategies 9. 'M' for Measures Part 3: Sharing Success and Reviewing Progress 10. Cascading the plan within your organisation 11. Monitoring your plan Conclusion

Additional information

GOR009783926
9781292009629
1292009624
The One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps by Marc van Eck
Used - Like New
Paperback
Pearson Education Limited
20140320
168
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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