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Strategic Decisions Marcel Planellas

Strategic Decisions By Marcel Planellas

Strategic Decisions by Marcel Planellas

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Summary

A tool for anyone facing the challenge of taking strategic decisions, this book offers thirty recognised and effective strategic models to choose from, concisely described in a process-led manner, and illustrated with graphics. It will appeal to M.B.A. students, students of corporate or business strategy, and practitioners and managers as well.

Strategic Decisions Summary

Strategic Decisions: The 30 Most Useful Models by Marcel Planellas

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.

Strategic Decisions Reviews

'Planellas and Muni provide a concise, comprehensive, and compelling account of widely used strategic decisions' issues and models. The book is a valuable resource for reflection on the process to follow and the questions to pose. It offers a range of insights enabling frameworks for anyone faced with the responsibility and challenge of making strategic decisions in organizations.' Silviya Svejenova, Copenhagen Business School
'Busy managers struggle to access the most important ideas they need when they face important choices. In Strategic Decisions, Planellas and Muni accurately and succinctly summarize thirty of the most widely used strategic models, including Porter's Five Forces, Maubourne and Kim's Blue Ocean Strategy, and Chesbrough's Open Innovation. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is an invaluable reference for all MBA students, and a crucial guide for business managers as they confront strategic decisions.' Henry Chesbrough, University of California, Berkeley

About Marcel Planellas

Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University), Barcelona since 1986. As a consultant, he has directed strategy reflection processes and has worked as an independent board member. Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseno de Barcelona (University of Vic - Central University of Catalonia). She has worked on brand creation, strategy, and development for some of the leading names in the mass consumption, tourism, telecommunications, financial services, and public administration sectors.

Table of Contents

Part I. The Circle of Strategic Decisions: 1. Three stages, three questions; 2. Strategic analysis; 3. Strategic decisions; 4. Strategy implementation; 5. How to make strategic decisions; Part II. The 30 Most Useful Models: 6. Abell's three dimensions; 7. Yin-yang vision; 8. Golden circle model; 9. PESTEL analysis; 10. Scenario analysis; 11. SWOT analysis; 12. Porter's five forces; 13. Cultural web; 14. Resource-based view; 15. Generic strategies; 16. Ansoff's matrix; 17. Uppsala model; 18. Taxonomy of strategic alliances; 19. BCG portfolio matrix; 20. McKinsey portfolio; 21. Blue ocean strategy; 22. Competing for the future; 23. Business model canvas; 24. Disruptive innovation; 25. Open innovation; 26. Diffusion of innovations model; 27. Phases of growth; 28. Value chain; 29. 7-S model; 30. Balanced scorecard; 31. 8-step change model; 32. Transient advantages; 33. Deliberate and emergent strategies; 34. Learning in a double loop; 35. Black swan theory; Epilogue; Notes; References to the graphics; Acknowledgments; About the authors.

Additional information

NGR9781108731959
9781108731959
1108731953
Strategic Decisions: The 30 Most Useful Models by Marcel Planellas
Marcel Planellas
New
Paperback
Cambridge University Press
2019-09-19
202
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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