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Make That Grade Marketing Margaret Linehan

Name: Make That Grade Marketing By Margaret Linehan
SKU: 9780717142064
Price: 13.69 AUD
Availability: InStock

Make That Grade Marketing by Margaret Linehan

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$13.69

Condition - Very Good

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Very Good Well Read

SeriesMake That Grade

Summary

The definitive concise text for exam success! Gives students a thorough understanding of the dynamic Irish marketing environment through a wide range of marketing examples from Irish companies

Make That Grade Marketing Summary

Make That Grade Marketing by Margaret Linehan

Updated and written with a clear focus on the learner

Provides a complete overview of Marketing for fast, effective revision

Provides quick access to key concepts and cases

Presented with clearly defined learning objectives and relevant case studies

Revision questions are also provided at the end of each chapter

Suitable for students taking a Marketing module as part of a degree or diploma programme or students taking Marketing Institute of Ireland exams

Also suitable for students taking Marketing modules at FETAC Level 6, HETAC Level 6 & 7

About Margaret Linehan

Dr Margaret Linehan, BBS, MBS, PhD is a senior lecturer at Cork Institute of Technology. Therese Cadogan, BA, HDip COFMRD, Dip in PR lectures at St. John's Central College of Further Education and Training, Cork.

1. Introduction to Marketing
2. Consumer and Organisational Buying Behaviour
3. Company Analysis and Marketing Planning
4. Competitor Analysis
5. Marketing Information and Research
6. Segmentation, Targeting & Positioning
7. Product
8. Price
9. Distribution
10. Marketing Communication

Additional information

Sku

GOR001811178

ISBN 13

9780717142064

ISBN 10

071714206X

Title

Make That Grade Marketing by Margaret Linehan

Author

Margaret Linehan

Series

Make That Grade

Condition

Used - Very Good

Binding type

Paperback

Publisher

Gill

Year published

20070424

Number of pages

184

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Make That Grade Marketing Margaret Linehan

Make That Grade Marketing by Margaret Linehan

Summary

Make That Grade Marketing Summary

Make That Grade Marketing by Margaret Linehan

About Margaret Linehan

Table of Contents

Additional information

Customer Reviews - Make That Grade Marketing