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Make That Grade Marketing Margaret Linehan

Make That Grade Marketing By Margaret Linehan

Make That Grade Marketing by Margaret Linehan

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Summary

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.

Make That Grade Marketing Summary

Make That Grade Marketing by Margaret Linehan

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
  • New to this edition:
    • Impact of the economic downturn on pricing
    • New technology for marketing information and research
    • Impact of online distribution
    • New methods of marketing communications
    • New case studies at the end of each chapter
  • Presented with clearly defined learning objectives and revision questions at the end of each chapter.

  • Written with a clear focus on the learner.

SUITABLE FOR
  • Students taking a marketing module as part of a degree or diploma programme.
  • Students taking Marketing Institute of Ireland exams.
  • Students taking marketing modules at FETAC Level 6.

    About Margaret Linehan

    Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.

    Therese Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the

    Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.

    Therese Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.

    Table of Contents

    Chapter 1: Introduction to Marketing

    Chapter 2: Consumer and Organisational Buying Behaviour

    Chapter 3: Company Analysis and Marketing Planning

    Chapter 4: Competitor Analysis

    Chapter 5: Marketing Information and Research

    Chapter 6: Segmentation, Targeting and Positioning

    Chapter 7: Product

    Chapter 8: Price

    Chapter 9: Distribution

    Chapter 10: Marketing Communication

    Additional information

    GOR010598293
    9780717149827
    071714982X
    Make That Grade Marketing by Margaret Linehan
    Margaret Linehan
    Make That Grade
    Used - Like New
    Paperback
    Gill
    20110826
    248
    N/A
    Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
    The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

    Customer Reviews - Make That Grade Marketing