The first work to survey dress around the world, covering consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. The book also examines international western style dress, headwear, ethnicity, traditional dress, 'alternative' dressing, and T-shirts as markers of identity.
Dress and globalisation is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called 'ethnic chic', clothes for the tourist market, the politicisation of traditional dress, 'alternative' dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the 'green' consumer and the possible impact of 'smart' clothing. Dispelling the myth of universal 'world' attire, this book demonstrates that western-style clothing transcends geographical boundaries but along with other forms of dress, can form a montage of differing tastes, ethnic preferences and national and local imperatives. By discussing the nature of globalisation, this book shows that, if economics permit, all cultures are selective in their choice of what to wear. Dress and globalisation will be welcomed by students of dress history and cultural studies.
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"Using excellent sources and inspiration from a range of disciplines, Margaret Maynard is able to build another major step in our understanding of current developments in 'world' dress, global dress and its manufacture and consumption. Her study of the political use of dress was especially fresh--as indeed is her text on the well worn topic of hair and headress."-- Lou Taylor, University of Brighton
About Margaret Maynard
Margaret Maynard is Senior Lecturer in the School of English, Media Studies and Art History at the University of Queensland, Brisbane, Australia
Table of Contents
Frontispiece Acknowledgements List of Illustrations Captions Acknowledgements Introduction 1. Theorising Global Dress 2. Dress and Global Sameness 3. Political Dress 4. Ethnic Dress or Fashionably 'Ethnic'? 5. Style and Communication 6. Headwear: Negotiating Meaning 7. What's the Alternative? 8. Clothing: Is there a Responsible Choice? Bibliography Index
Dress and Globalisation by Margaret Maynard
Studies in Design and Material Culture
Used - Good
Manchester University Press
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.