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Visual Creativity:Inspirational Ideas for Advertising, Animation By Mario Pricken

Visual Creativity:Inspirational Ideas for Advertising, Animation
by Mario Pricken

In Stock
$20.99
+10% GST
This practical handbook contains tips and techniques designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development pass on a wealth of exercises and methods and there are interviews with industry names.
5 in stock

Visual Creativity:Inspirational Ideas for Advertising, Animation Summary


Visual Creativity:Inspirational Ideas for Advertising, Animation: "Inspirational Ideas for Advertising, Animation and Digital Design" by Mario Pricken

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development have a wealth of exercises and methods at their fingertips that help them to hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-colour images from the world's best idea-makers.

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About Mario Pricken


Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has written widely on his innovative techniques, including his acclaimed book Creative Advertising, also published this Spring.

Table of Contents


Introduction; Part 1 The Evolution of the Visual Features 13 interviews with top creatives, including Tracy Wong, Frank Petzold, Jennifer Sterling, Daniel Kleinman, Matthias Zentner, Erwin Olaf, Chris Taylor, Ben Snow, Sylvain Despretz, Volker Engel, Paola Piglia, Ringan Ledwidge, Sigeru Miyamoto, among other illuminating essays; Part 2 The Six Ways of Seeing; Part 3 Visual Labour; Part 4 From Dreams to Reality; Endmatter

Additional information

GOR002634063
Visual Creativity:Inspirational Ideas for Advertising, Animation: "Inspirational Ideas for Advertising, Animation and Digital Design" by Mario Pricken
Mario Pricken
Used - Very Good
Hardback
Thames & Hudson Ltd
2004-06-28
232
0500511667
9780500511664
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.