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The Fame Formula By Mark Borkowski

The Fame Formula
by Mark Borkowski

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An insightful history of PR by one of its leading practitioners.
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The Fame Formula Summary


The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry by Mark Borkowski

The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed. These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture.

Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list.

'A brilliantly original account of a neglected subject' Stephen Bayley

'Fascinating . . . one of Britain's top publicists tells all about what fame is, how to get it, and what to do with it' Lord Saatchi

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About Mark Borkowski


Mark Borkowski is the UK's leading PR practitioner. He has his own company, Borkowski PR, and a stellar list of clients ranging from celebrities to big consumer brands.

Additional information

GOR001608897
The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry by Mark Borkowski
Mark Borkowski
Used - Very Good
Paperback
Pan Macmillan
2009-04-03
400
0330444883
9780330444880
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.