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Research Methods for Business Students Mark N.K. Saunders

Research Methods for Business Students By Mark N.K. Saunders

Research Methods for Business Students by Mark N.K. Saunders


$36.99
Condition - Very Good
<20 in stock

Research Methods for Business Students Summary

Research Methods for Business Students by Mark N.K. Saunders

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

  • For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
  • For Instructors: teaching manual, powerpoint slides, testbank

About Mark N.K. Saunders

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

Table of Contents

How to use this book

Guided tour

Preface

Contributors

1 The nature of business and management research and structure of this book

2 Formulating and clarifying the research topic

3 Critically reviewing the literature

4 Understanding research philosophies and approaches

5 Formulating the research design

6 Negotiating access and research ethics

7 Selecting samples

8 Using secondary data

9 Collecting primary data through observation

10 Collecting primary data using semi-structured, in-depth and group interviews

11 Collecting primary data using questionnaires

12 Analysing quantitative data

13 Analysing qualitative data

14 Writing and presenting your project report

Appendices

Glossary

Index

Additional information

GOR002047720
9780273716860
0273716867
Research Methods for Business Students by Mark N.K. Saunders
Used - Very Good
Paperback
Pearson Education Limited
2009-04-02
656
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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