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Contemporary Direct Marketing By Martin Baier

Contemporary Direct Marketing
by Martin Baier

Provides a comprehensive and fresh overview of direct marketing with an emphasis on database marketing, customer relationship marketing, and accountable, response-driven marketing. This book is intended for courses in Direct, Database, and Interactive Marketing.

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Contemporary Direct Marketing Summary


For courses in Direct, Database, and Interactive Marketing. Written by recognized leaders, Martin Baier, a member of the "Direct Marketing Hall-of-Fame" and, Lisa Spiller, an award-winning direct marketing educator, this new textbook provides a comprehensive and fresh overview of direct marketing with an emphasis on database marketing, customer relationship marketing, and accountable, response-driven marketing. The field of direct marketing has been transformed by new technologies; this book addresses that plus helps students learn by doing via hands-on exercises, cases, and applications.

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Additional information

GOR003784056
Contemporary Direct Marketing
Martin Baier
Used - Very Good
Hardback
Pearson Education (US)
2004-03-30
432
0131017705
9780131017702
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.