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Marketing Logistics Martin Christopher

Marketing Logistics By Martin Christopher

Marketing Logistics by Martin Christopher


$19.99
Condition - Very Good
Only 3 left

Summary

Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

Marketing Logistics Summary

Marketing Logistics by Martin Christopher

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

About Martin Christopher

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Table of Contents

The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.

Additional information

GOR003409735
9780750652247
0750652241
Marketing Logistics by Martin Christopher
Used - Very Good
Paperback
Taylor & Francis Ltd
2003-05-09
172
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Logistics