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Empowered By Marty Cagan

Empowered by Marty Cagan

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Empowered Summary

Empowered: Ordinary People, Extraordinary Products by Marty Cagan

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives-problems to solve-rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Empowered Reviews

Praise for EMPOWERED "EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I've been waiting for in one book." -Jeff Patton, Product Process and Design Coach "I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons." -Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce "Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way." -Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay,, Travelocity "If you're leading product people or even the whole product organization of your company, this book is for you. It's the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company's environment." -Petra Wille, Product Leadership Coach "As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best-create satisfying, engaging experiences for your users and customers." -Simon Zhang, CEO, Growing IO "To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!" -Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax "I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I'm filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!" -Jeff Trom, CTO, Workiva "The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED to change their companies in order to survive and thrive." -Frerk-Malte Feller, COO, Afterpay "If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'' manual for building great product companies that last." -Amanda Richardson, CEO, CoderPad "I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I'll add EMPOWERED to the list of mandatory reading." -Joca Torres, CPO, Gympass "INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day." -Ian Cairns, Head of Product for Twitter Developer Platform "EMPOWERED is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings." -Punit Soni, founder, CEO, Suki

About Marty Cagan

MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love. CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.

Table of Contents

Part I: LESSONS FROM TOP TECH COMPANIES 1 Chapter 1: Behind Every Great Company 6 Callout: Product Discovery 13 Chapter 2: The Role Of Technology 15 Callout: The Technology Leader 19 Chapter 3: Strong Product Leadership 21 Chapter 4: Empowered Product Teams 28 Chapter 5: Leadership In Action 30 Chapter 6: A Guide To EMPOWERED 31 Part II: COACHING 34 Chapter 7: The Coaching Mindset 36 Callout: Alternatives to Manager as Coach 42 Chapter 8: The Assessment 44 Chapter 9: The Coaching Plan 52 Callout: Coaching Tech Leads 66 Callout: Coaching Product Designers 68 Callout: LOVED 70 Chapter 10: The One on One 74 Chapter 11: The Written Narrative 83 Chapter 12: Strategic Context 87 Chapter 13: Sense of Ownership 92 Callout: The Power of Equity 97 Chapter 14: Managing Time 99 Chapter 15: Thinking 103 Chapter 16: Team Collaboration 106 Chapter 17: Stakeholder Collaboration 112 Callout: Building the Foundation for Trust 114 Chapter 18: Imposter Syndrome 116 Chapter 19: Customer-Centricity 119 Chapter 20: Integrity 123 Chapter 21: Decisions 129 Chapter 22: Effective Meetings 136 Chapter 23: Ethics 140 Chapter 24: Happiness 145 Callout: The Greatest Coach 150 Chapter 25: Leader Profile - Lisa Kavanaugh 152 Part III: STAFFING 156 Chapter 26: Competence and Character 159 Chapter 27: Recruiting 164 Callout: Making Recruiting a Priority 167 Callout: Outsourcing 169 Chapter 28: Interviewing 171 Callout: My Favorite Interview Question 174 Chapter 29: Hiring 176 Callout: Span of Control 178 Chapter 30: Remote Employees 181 Chapter 31: Onboarding 186 Callout: APM Programs 189 Chapter 32: New Employee Bootcamp 193 Chapter 33: Performance Reviews 197 Chapter 34: Terminating 199 Chapter 35: Promoting 202 Callout: Retention 204 Chapter 36: Leader Profile - April Underwood 205 Part IV: Product Vision and Principles 209 Chapter 37: Creating A Compelling Vision 211 Callout: Who Owns the Product Vision? 215 Chapter 38: Sharing The Product Vision 216 Callout: Sharing Product Vision vs. Roadmaps 220 Callout: Product Vision and Architecture 222 Chapter 39: Product Principles and Ethics 223 Chapter 40: Leader Profile - Audrey Crane 225 Part V: TEAM TOPOLOGY 230 Chapter 41: Optimizing for Empowerment 233 Chapter 42: Team Types 238 Chapter 43: Empowering Platform Teams 242 Chapter 44: Empowering Experience Teams 246 Callout: Topology and Design 250 Callout: Topology and Reporting Structure 252 Chapter 45: Topology and Proximity 253 Chapter 46: Topology Evolution 257 Chapter 47: Leader Profile - Debby Meredith 260 Part VI: PRODUCT STRATEGY 265 Chapter 48: Focus 270 Chapter 49: Insights 277 Callout: Vision Pivots 285 Chapter 50: Actions 286 Chapter 51: Management 289 Chapter 52: Leader Profile - Shan-Lyn Ma 292 Part VII: TEAM OBJECTIVES 295 Chapter 53: Empowerment 300 Chapter 54: Assignment 307 Callout: Longer-Term Objectives 311 Chapter 55: Ambition 313 Chapter 56: Commitments 316 Chapter 57: Collaboration 320 Chapter 58: Management 323 Chapter 59: Accountability 326 Callout: Attribution of Key Results 328 Chapter 60: Objectives In Perspective 330 Chapter 61: Leader Profile - Christina Wodtke 333 Part VIII: CASE STUDY 337 Chapter 62: Company Backgrounder 340 Chapter 63: Company Objectives 342 Chapter 64: Product Vision and Principles 344 Chapter 65: Team Topology 345 Chapter 66: Product Strategy 351 Chapter 67: Product Team Objectives 361 Callout: Level of Ambition 370 Chapter 68: Business Results 371 Chapter 69: Key Takeaways 373 Chapter 70: Leader Profile - Judy Gibbons 376 Part IX: BUSINESS COLLABORATION 380 Chapter 71: The Role Of Product Leaders 382 Chapter 72: Stakeholder Management vs. Collaboration 386 Callout: The Agency Model 388 Chapter 73: Shared Insights And Learning 390 Chapter 74: Keeping The Lights On 392 Chapter 75: Evangelism 394 Chapter 76: Leader Profile - Avid Larizadeh Duggan 397 Part X: INSPIRED, EMPOWERED And Transformed 402 Chapter 77: Meaningful Transformation 403 Callout: The Cost of Transformation 405 Chapter 78: Transformation In Action 407 Chapter 79: TRANSFORMED 415 Chapter 80: The Most Important Thing 418 Chapter 81: The Destination 422 Acknowledgments 426 About the Authors 429

Additional information

Empowered: Ordinary People, Extraordinary Products by Marty Cagan
Used - Very Good
John Wiley & Sons Inc
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Empowered