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Strategic Management in Action By Mary A. Coulter

Strategic Management in Action
by Mary A. Coulter

In Stock
$15.99
+10% GST

For undergraduate and graduate courses in Strategic Management.

Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.

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Strategic Management in Action Summary


Strategic Management in Action: International Edition by Mary A. Coulter

For undergraduate and graduate courses in Strategic Management. Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.

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Table of Contents


Preface

Chapter 1 Introducing the Concepts

Chapter 2 The Context of Managing Strategically

Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis

Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis

Chapter 5 Functional Strategies

Chapter 6 Competitive Strategies

Chapter 7 Corporate Strategies

Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit

Appendix 1 Case Analysis How-To

Appendix 2 Cases

Index

Additional information

GOR002603924
Strategic Management in Action: International Edition by Mary A. Coulter
Mary A. Coulter
Used - Well Read
Paperback
Pearson Education (US)
2007-03-01
368
0131579878
9780131579873
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book.