Free Shipping in Australia on over 5 million books in stock
Brand Failures By Matt Haig

Brand Failures

Used Price
$16.99
inc. GST
Free Shipping in Australia
This is the first examination of the world's top 100 spectacular brand disasters.

6 in stock


Brand Failures Summary


Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

"Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." Matt Haig It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice.

Customer Reviews - Brand Failures


Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Brand Failures Reviews


"www.getAbstract.com suggests this book to marketing, advertising, PR and customer service managers so they can learn from other people's mistakes." www.getAbstract.com "Brand Failures is an internationally best selling compilation of 100 case studies." Belfast News Letter Group "An entertaining and comprehensive analysis of what can happen when marketers misunderstand either the nature of their products or the market in general." www.Adbrands.net "Reveals the basic blunders behind each case study and provides a valuable analysis of the lessons learnt." IP Review "Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." Matt Haig "...this is a very entertaining book with a serious message." planningaboveandbeyond.co.uk, June 15, 2010

About Matt Haig


Matt Haig is an acclaimed author and journalist. Some of Matt's Kogan Page titles include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook. A regular contributor to the business press, Matt is also the author of the best-selling novel, The Last Family in England (Vintage).

Table of Contents


Content includes: Classic failures; Idea failures; Extension failures; PR failures; Culture failures; People failures; Rebranding failures; Internet and new technology failures; Tired brands.

Additional information

GOR001677844
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
Matt Haig
Used - Very Good
Paperback
Kogan Page Ltd
2005-08-03
272
0749444339
9780749444334
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.