How to be a Sports Agent is a practical and down to earth book that reveals the secrets behind the art of being a sports agent. It includes:

• Analysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client.
• The regulation of agents in various sports, and how to comply.
• The difference between a good agent and a bad agent.
• Creation of playing contracts, particularly with regard to soccer, cricket and rugby and covering the most common pitfalls.
• Marketing, merchandising, licensing and sponsorship deals - how to negotiate them and how to draft them.
• The art of negotiation, and the balance between on and off pitch activities.
• The role of the lawyer as agent and adviser.
• Keeping the clients happy, how to acquire new clients and how to keep them happy when they come on board.