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Product Strategy And Management By Michael Baker

Product Strategy And Management by Michael Baker

Condition - Very Good
$36.99
Only 2 left

Summary

Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge andunderstanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager.

Product Strategy And Management Summary

Product Strategy And Management by Michael Baker

Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge and understanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager. Baker offers a review and analysis of the issues involved in managing products through their life cycle. Takes an integrated approach, emphasising the importance of involving all business functions within the product life cycle.

Table of Contents

*Competition and Product Strategy - Pepsi Company Ltd *The Product in Theory and Practice - Donald Muir Ltd *Buyer Behaviour - Tudor Dairies *The Product Life Cycle in Theory and Practice xxx; Caledonian Clear *Product Portfolios - Stoddard-Sekers *The Importance, Nature and Management of the New Product Development Process - Kodak's Photo-CD *New Product Strategy - Braun's Supervolume *Organisation and Management of the Product Development Process - Microswitch International *Idea Generation *Screening New Product Ideas - Hutchinson Microtel *Concept Development and Testing - A New Concept in Beer: Belhaven Best *Business Analysis *Product Testing - Quorn TM *Commercialisation: Test Marketing and Launching the New Product - Persil Power *Managing Growth - First Direct *Managing the Mature Product - Milky Way *Controlling the Product Line: An Overview of the Deletion Decision - Ellipse *Reaching the Decision to Delete a Product - Hebden plc *Implementing the Deletion Decision - Link Europe plc

Additional information

GOR001524428
9780130653680
0130653683
Product Strategy And Management by Michael Baker
Used - Very Good
Paperback
Pearson Education (US)
1998-10-06
520
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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