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Designing and Managing a Research Project By Michael J. Polonsky

Designing and Managing a Research Project
by Michael J. Polonsky

In Stock
$11.99
+10% GST
Guiding business students through the various aspects of designing and managing research projects, this volume focuses on research projects that have an academic basis. It is divided into three sections, 'Laying the Foundations', 'Undertaking the Research', and 'Communicating the Results', which present a logical flow for the research project.
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Designing and Managing a Research Project Summary


Designing and Managing a Research Project: A Business Student's Guide by Michael J. Polonsky

`The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects.... An excellent text.... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects' - Andrew M Forman, PhD, Hofstra University

Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, `Laying the Foundations', `Undertaking the Research', and `Communicating the Results', which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines.

This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.

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Designing and Managing a Research Project Reviews


"The strongest asset of the book is the attention it gives to maximize the student's learning outcome, a quality that recurs consistently in each chapter. The final outcome is a user-friendly and widely accessible book that not only serves as a guide, but convinces the reader about the benefits of undertaking a research projects as an exercise to develop soft skills that will prove beneficial 'educationally and developmentally' given the competitive job environment that many students have to face today." -- Khadeeja Z. Mohamed Ali * Journal of Management *

About Michael J. Polonsky


Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master's degrees- from Rutgers University and Temple University-as well as a BS from Towson State University. Michael's areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences. David S. Waller (Ph.D) is a senior lecturer in marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency- client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.

Table of Contents


Preface LAYING THE FOUNDATIONS CHAPTER 1: Introduction CHAPTER 1: Introduction CHAPTER 1: Introduction CHAPTER 1: Introduction CHAPTER 2: Choosing a Topic CHAPTER 3: The Role of Supervisor CHAPTER 4: Group Dynamics and the Role of Conflict CHAPTER 5: Ethical Considerations UNDERTAKING THE RESEARCH CHAPTER 6: Planning the Research Process CHAPTER 7: Literature Review CHAPTER 8: Data Gathering CHAPTER 9: Data Analysis - Qualitative CHAPTER 10: Data Analysis - Quantitative CHAPTER 11: Establishing Recommendations COMMUNICATING THE RESULTS CHAPTER 12: Presenting the Results CHAPTER 13: Writing Your Report CHAPTER 14: Oral Presentation CHAPTER 15: Concluding Remarks

Additional information

GOR010110991
Designing and Managing a Research Project: A Business Student's Guide by Michael J. Polonsky
Michael J. Polonsky
Used - Very Good
Paperback
SAGE Publications Inc
2004-08-31
248
0761922490
9780761922490
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.