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How to Manage Your Global Reputation By Michael Morley

How to Manage Your Global Reputation
by Michael Morley

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$12.99
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Discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. This book includes the strategies and programmes of some of the world's prominent organizations, and the barriers to international public relations.
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How to Manage Your Global Reputation Summary


How to Manage Your Global Reputation: Guide to the Dynamics of International PR by Michael Morley

This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.

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Table of Contents


The Global Village - It's Here - Corporate Reputation - Corporate Reputation Management - The Global Voice - Think Global, Act Local - The Barriers - The Specialization of International Public Relations - Issues Identification and Management - Crisis and Catastrophe Communications - Public Affairs - Sponsorship? Philanthropy? Or Promotion? - Infrastructure of Your Organization - The Public Relations Agency - Research

Additional information

GOR001968212
How to Manage Your Global Reputation: Guide to the Dynamics of International PR by Michael Morley
Michael Morley
Used - Very Good
Hardback
Palgrave Macmillan
1998-02-01
184
0333660617
9780333660614
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.