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Small Business Management By Michael Murphy

Small Business Management
by Michael Murphy

In Stock
$10.49
+10% GST
Small business management and the study of small to medium-sized enterprises is an important part of most business degrees; it is also a topic of increasing significance to government policy-makers, trainers, advisors and all those interested in business education.
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Small Business Management Summary


Small Business Management by Michael Murphy

Small business management and the study of small to medium-sized enterprises is an important part of most business degrees; it is also a topic of increasing significance to government policy-makers, trainers, advisors and all those interested in business education.
Small Business Management takes a rigorous academic approach, clearly explaining the latest thinking on the subject.

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Table of Contents


PART 1: Key Issues in Small Business Studies.
The Nature of Small Business Studies.
Small Business Start-up.
PART 2: Financing Small Business.
Small Firms and the Banks.
David Perryman's Business Plan.
David Perryman: Business Plan Analysis.
J & D (Newcastle): Business Plan.
J & D (Newcastle): Business Plan Analysis.
PART 3: Marketing.
Marketing and the Small Firm.
An Investigation into the Survival of a Small Business (Jenny Gee News): a Student's Approach to Case Illustration.
PART 4: Strategic Issues.
Small Firms and the Focused Factory Concept.
The Focused Factory Concept: a Case Illustration.
Using the Focused Factory Concept.
Research and the Focused Factory Concept.
A Study in the Life Cycle of a Company: Jackson & Kinross Ltd.
A Case for Business Advisers: School Clothing Supplies (SCS).
Small Public Sector Organisations and the Concept of Focus.
The School as a Small Business: a Case Illustration.

Additional information

GOR002640150
Small Business Management by Michael Murphy
Michael Murphy
Used - Very Good
Paperback
Pearson Education Limited
1996-09-16
304
0273616013
9780273616016
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.