Free Shipping In Australia
The 22 Irrefutable Laws of Advertising By Michael Newman

The 22 Irrefutable Laws of Advertising
by Michael Newman

Out of Stock
$21.49
inc. GST
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
Only 0 left

The 22 Irrefutable Laws of Advertising Summary


The 22 Irrefutable Laws of Advertising: And When to Violate Them by Michael Newman

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

About Michael Newman


Michael Newman studied law, but soon switched to advertising. As executive creative director at Saatchi & Saatchi in Australia, during the agency's years of prolific growth, he became the country's most awarded creative director, bringing home a pride to Cannes Lions, including Australiaa s only Gold for TV campaigns in 2001. He sat on the agency's worldwide creative board until 2001. He later became an executive creative director for rival group, M&C Saatchi, in South East Asia, before launching M&C Saatchi's second agency network, DNA, in Australia in early 2004. He's been a regular columnist for trade magazines across several countries and is a sought after judge for international advertising award juries. Michael heads the ideas company, brandnewman, and is also the author of the acclaimed advertising book, Creative Leaps.

Table of Contents


Acknowledgments. Foreword. Introduction -- The Rules of Engagement. The Lawgivers. 1. The Law of Simplicity (Marcello Serpa). 2. The Law of Positioning (Al Ries). 3. The Law of Consistency (Ian Batey). 4. The Law of Selling (Dave Trott). 5. The Law of Emotion (John Shaw). 6. The Law of Love (Kevin Roberts). 7. The Law of Experience (Kash Sree). 8. The Law of Relevance (Anne Bologna). 9. The Law of Humor (James Lowther). 10. The Law of Disruption (Jean--Marie Dru). 11. The Law of Jump (Sebastian Turner). 12. The Law of Fascination (Reg Bryson). 13. The Law of Irreverence (Jim Aitchison). 14. The Law of Taste (Allen Rosenshine). 15. The Law of Topicality (Michael Newman). 16. The Law of the Silver Elephant (Graham Warsop). 17. The Law of the Chat (Neil French). 18. The Law of Nice (Jamie Barrett). 19. The Lore of Negativity (Jack Vaughan). 20. The Law of Execution (Mike O'Sullivan). 21. The Law of Evolution (David Lubars). 22. The Outlaw (MT Rainey). Appendix 1: The Law of Deadlines. Appendix 2: The 10 Irresponsible Crimes Against Advertising (That Always Violate Profits). Index.

Additional information

GOR005270018
The 22 Irrefutable Laws of Advertising: And When to Violate Them by Michael Newman
Michael Newman
Used - Good
Paperback
John Wiley and Sons Ltd
2006-01-17
350
0470821868
9780470821862
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.