This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.
Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.
Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
Michael R. Solomon
Used - Very Good
Hardback
Pearson Education (US)
1998-07-27
640
0137957254
9780137957255
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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