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Consumer Behavior By Michael R. Solomon

Consumer Behavior

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This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.

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Consumer Behavior Summary


Consumer Behavior: Buying, Having, and Being by Michael R. Solomon

This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.

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Additional information

GOR004756237
Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
Michael R. Solomon
Used - Very Good
Hardback
Pearson Education (US)
1998-07-27
640
0137957254
9780137957255
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.