This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
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Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Soren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.
Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
Table of Contents
Part A: Consumers in the marketplace
Chapter 1: An introduction to consumer behaviour Chapter 2: A consumer society Chapter 3: Shopping, buying and evaluating
Part B: How consumers see the world and themselves Chapter 4: Perception Chapter 5: The self Chapter 6: Motivation, values and lifestyle
Part C: Consumers as decision-makers Chapter 7: Learning and memory Chapter 8: Attitudes Chapter 9: Individual decision-making
Part D: European consumers and their social groups Chapter 10: Group influence and opinion leadership Chapter 11: European family structures, household decision-making and age cohorts Chapter 12: Income and social class
Part E Culture and European lifestyles Chapter 13: Culture and consumer bevious Chapter 14: Cultural change processes Chapter 15: New times, new consumers
Consumer Behaviour by Michael R. Solomon
Michael R. Solomon
Used - Very Good
Pearson Education Limited
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