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Consumer Behaviour By Michael R. Solomon

Consumer Behaviour
by Michael R. Solomon

In Stock
$20.99
+10% GST
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
5 in stock

Consumer Behaviour Summary


Consumer Behaviour by Michael R. Solomon

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

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About Michael R. Solomon


Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.

Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.

Soren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.

Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).

Table of Contents


Part A: Consumers in the marketplace

Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating

Cases 1-4

Part B: How consumers see the world and themselves
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle

Cases 5-8

Part C: Consumers as decision-makers
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making

Cases 9-13

Part D: European consumers and their social groups
Chapter 10: Group influence and opinion leadership
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class

Cases 14-17

Part E Culture and European lifestyles
Chapter 13: Culture and consumer bevious
Chapter 14: Cultural change processes
Chapter 15: New times, new consumers

Cases 18-22

Glossary

Indexes

Additional information

GOR003447536
Consumer Behaviour by Michael R. Solomon
Michael R. Solomon
Used - Very Good
Paperback
Pearson Education Limited
2009-11-16
728
027371726X
9780273717263
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.