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Marketing By Michael R. Solomon

Marketing by Michael R. Solomon

Condition - Very Good
$43.99
Only 1 left

Summary

For the Principles of Marketing course.


Marketing: Real People, Real Choices
is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.

Marketing Summary

Marketing: Real People, Real Choices: International Edition by Michael R. Solomon

Unfortunately we do not have a summary for this item at the moment

Table of Contents

Part 1: MAKING MARKETING VALUE DECISIONS

Chapter 1: Welcome to the World of Marketing: Creating and Delivering Value

Chapter 2: Strategic Market Planning: Painting the Big Picture

Chapter 3: Thriving in the Marketing Environment: The World is Flat

Part 2: UNDERSTANDING CONSUMERS' VALUE NEEDS

Chapter 4: Marketing Research: Gathering, Analyzing and Using Information

Chapter 5: Consumer Behavior: How and Why People Buy

Chapter 6: Business-to-Business Markets: How and Why Organizations Buy

Chapter 7: Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Part 3: CREATING THE VALUE PROPOSITION

Chapter 8: Creating the Product

Chapter 9: Managing the Product

Chapter 10: Services and Other Intangibles: Marketing the Product That Isn't There

Chapter 11: Pricing the Product

Part 4: COMMUNICATING THE VALUE PROPOSITION

Chapter 12: Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Chapter 13: Advertising, Sales Promotion, and Public Relations

Chapter 14: Personal Selling, Sales Management and Direct Marketing

Part 5: DELIVERING THE VALUE PROPOSITION

Chapter 15: Delivering Value Through Supply Chain Management: Channels of Distribution and Logistics

Chapter 16: Retailing: Bricks and Clicks

Appendix A: Qode In Action: Implementing a Marketing Plan

Appendix B: Sample Marketing Plan: The S&S Smoothie Company

Appendix C: Marketing Math


Notes; Glossary; Credits; Index

Additional information

GOR005188121
Marketing: Real People, Real Choices: International Edition by Michael R. Solomon
Used - Very Good
Paperback
Pearson Education (US)
2006-12-28
640
013157910X
9780131579101
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing