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Implementing SugarCRM By Michael Whitehead

Implementing SugarCRM by Michael Whitehead

Condition - Very Good
$80.99
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Summary

Using a checklist approach, this book works from the SugarCRM basics right up to advanced features. By helping you clarify your business goals, it enables you to build a CRM system to support your business needs, and is useful for small-medium business owners/managers with reasonable IT skills.

Implementing SugarCRM Summary

Implementing SugarCRM by Michael Whitehead

The book works from the SugarCRM basics right up to advanced features in a clear and friendly way. It follows a combination of theoretical discussions relating to varying business needs and the manner in which CRM technology can address them. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs. If you are a small-medium business owner/manager with reasonable IT skills, a system implementer, or a system administrator who wants to implement SugarCRM for yourself either as a first CRM or as a replacement for existing solutions, this book is for you. Existing SugarCRM users who want to broaden their understanding of the topic will find this book valuable too. No programming knowledge is required to use this book to implement, customize, and use SugarCRM.

About Michael Whitehead

Michael Whitehead is a leading authority on the design and implementation of Customer Relationship Management (CRM) systems. Michael's experience and expertise spans a thirty year career in software architecture, design and development as well as business management and ownership of multiple technology organizations. Among many other accomplishments Michael is the contributing author of the SugarCRM Open Source User Guide. Michael has authored this book for entrepreneurs and small/medium business leaders, like himself, to help propel the success of their businesses through the disciplined application of CRM best practices. More than just a practical guide for the implementation of SugarCRM, this book explores and explains the business implications-and benefits-of customer relationship management for the small/medium business. Michael is currently the founder and President of The Long Reach Corporation (www.thelongreach.com). Long Reach blends real world CRM expertise with commercial open source technologies to develop and deliver cost effective CRM solutions for small/medium business and divisions of large enterprises. Long Reach offers a full range of SugarCRM implementation, customization and training services. Long Reach is also the developer of Info At Hand (TM), a complete, commercial-grade, customer-centric business management solution built on SugarCRM Open Source.

Table of Contents

Doing business - Better CRM your way CRM deployment options CRM basics Extending your CRM's business role Commercial & open source add-ons for SugarCRM Managing your CRM implementations Linking SugarCRM to your customers

Additional information

GOR003382608
9781904811688
190481168X
Implementing SugarCRM by Michael Whitehead
Used - Very Good
Paperback
Packt Publishing Limited
2010-12-15
328
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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