A series that inspires and fosters creative, entrepreneurial thinking and provides a perfect introduction to sound business principles.
Entertainment Summary
Entertainment by Mike Hobbs
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About Mike Hobbs
Mike Hobbs is a journalist, copywriter and author with over 20 years' experience of writing non-fiction.
Table of Contents
The entertainment industry What makes a successful entrepreneur? Deciding on an idea Checking out your market Attracting funds to start up Does it work in practice? Back to the drawing board Size up your rivals Budgeting for success Putting a team together Learn to be decisive Creating a marketing plan Getting known Launch time! How's it going? Are you keeping everyone happy? Keep moving ahead Glossary Further information Index
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