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Copywriting By Moi Ali

Copywriting by Moi Ali

Condition - Very Good
$17,49
Only 3 left

Summary

A guide to writing good marketing copy. The author provides help with getting started and dealing with writers block, covers the do's and don't of copywriting, and gives tips and insights from professional copywriters.

Copywriting Summary

Copywriting by Moi Ali

Copywriting is the essential guide to writing powerful and effective marketing material. Not only does it address the different pieces of work that a copywriter will have to produce but it also concentrates on building confidence in the writer's skills. This book provides a step-by-step account of how to write persuasive marketing material, covers the do's and don'ts of copywriting, asks professional copywriters for their tips and insights, and offers help with getting started and dealing with writers block. Copywriting looks chapter by chapter at the main pieces of marketing material readers will have to write, and explains how to produce the very best of each. Publicity staff, PR deparments and marketing assistants will all find this an indispensible handbook.

Table of Contents

Second-rate copy makes for second-rate marketing; planning and research; getting started; nine routes to punchier copy; grammar and English; ten time-tested copywriting devices; common copywriting mistakes and how to avoid them; criticism and analysis; how the pros do it; finding the creative you; making words in harmony with design; a direct mail package; advertising; news releases; articles and features; staff and customer newsletters; annual reports; catalogues; leaflets; everything else! Appendix: improvement in writing ability.

Additional information

GOR003383440
9780750635103
075063510X
Copywriting by Moi Ali
Used - Very Good
Paperback
Taylor & Francis Ltd
1997-10-01
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Copywriting