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The DIY Guide to Marketing By Moi Ali

The DIY Guide to Marketing

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This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.

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The DIY Guide to Marketing Summary


The DIY Guide to Marketing: For Charities and Voluntary Organisations by Moi Ali

This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.

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About Moi Ali


Moi Ali runs the Pink Anglia Company, a PR consultancy specialising in voluntary sector PR. Moi has written widely on marketing and PR, and is a guest lecturer on Napier University's Journalism and Communications degree course.

Table of Contents


Marketing is a must. Understanding customers. Understanding your product. Understanding your market. Undertaking market research. Developing a competitive edge. Image, identity and branding. Promotion: advertising. Promotion: media relations. Promotion: direct mail. Promotion: printed publicity materials. Promotion: the internet. Promotion: the A-Z of other ideas. Sponsorship and cause-related marketing. Public relations. Developing a marketing strategy. A plain English guide to marketing jargon. Directory. Index.

Additional information

GOR003185227
The DIY Guide to Marketing: For Charities and Voluntary Organisations by Moi Ali
Moi Ali
Used - Very Good
Paperback
ICSA Publishing Ltd
2001-04-15
236
1860721354
9781860721359
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.