Free Shipping in Australia on over 5 million books in stock
The DIY Guide to Marketing By Moi Ali

The DIY Guide to Marketing

Used Price
inc. GST
Free Shipping in Australia
This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.

Only 1 left

The DIY Guide to Marketing Summary

The DIY Guide to Marketing: For Charities and Voluntary Organisations by Moi Ali

This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

About Moi Ali

Moi Ali runs the Pink Anglia Company, a PR consultancy specialising in voluntary sector PR. Moi has written widely on marketing and PR, and is a guest lecturer on Napier University's Journalism and Communications degree course.

Table of Contents

Marketing is a must. Understanding customers. Understanding your product. Understanding your market. Undertaking market research. Developing a competitive edge. Image, identity and branding. Promotion: advertising. Promotion: media relations. Promotion: direct mail. Promotion: printed publicity materials. Promotion: the internet. Promotion: the A-Z of other ideas. Sponsorship and cause-related marketing. Public relations. Developing a marketing strategy. A plain English guide to marketing jargon. Directory. Index.

Additional information

The DIY Guide to Marketing: For Charities and Voluntary Organisations by Moi Ali
Moi Ali
Used - Very Good
ICSA Publishing Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.