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International Retailing By Nicholas Alexander (Professor of International Marketing, Aberystwyth University)

International Retailing
by Nicholas Alexander (Professor of International Marketing, Aberystwyth University)

In Stock
$16.99
+10% GST
International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.
6 in stock

International Retailing Summary


International Retailing by Nicholas Alexander (Professor of International Marketing, Aberystwyth University)

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions

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International Retailing Reviews


This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. * Ari Hauhka, University of Vaasa, Finland *

Table of Contents


PART ONE: THE INTERNATIONALISATION PROCESS; PART TWO: MARKETS; PART THREE: OPERATIONALISATION; PART FOUR: CONCLUSION

Additional information

GOR001950378
International Retailing by Nicholas Alexander (Professor of International Marketing, Aberystwyth University)
Nicholas Alexander (Professor of International Marketing, Aberystwyth University)
Used - Very Good
Paperback
Oxford University Press
2008-10-29
396
0199212821
9780199212828
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.