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Corporate Combat By Nick Skellon

Corporate Combat

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This guide to successful marketing adopts the motto of military strategists: know thine enemy. Interweaving real military operations with business successes, the text shows how to apply and adopt the three principles of warfare and place them in a business context.

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Corporate Combat Summary


Corporate Combat: The Art of Market Warfare on the Business Battlefield by Nick Skellon

This guide to successful marketing adopts the motto of military strategists: know thine enemy. Business strategists who want to win must also have this attitude, as the recent "cola wars" between Coke and Pepsi, "burger wars" between McDonalds and Burger King, and "browser wars" between Microsoft and Netscape have demonstrated. Interweaving real military operations with business successes, the text shows how to apply and adopt the three principles of warfare that have guided winning generals throughout history, and place them in a business context. It explains how to apply them to survive in any competitive market, how to turn competitiors into followers, how to fight the commercial giants and how to build a strategy for the next millennium.

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About Nick Skellon


Nick Skellon is a highly successful speaker and consultant whose acclaimed 'Corporate Combat' presentation shows how to use the principles of warfare to beat the competition. An ex-army officer, he spent 15 years in major companies including Mars, Duracell and Rothmans, in various sales and marketing roles, from rep to board level.

Additional information

GOR002636343
Corporate Combat: The Art of Market Warfare on the Business Battlefield by Nick Skellon
Nick Skellon
Used - Very Good
Hardback
Hodder & Stoughton General Division
1999-10-14
288
1857882512
9781857882513
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.