Donald Trump's 2016 presidential campaign seemed, at first, like a harmless joke: an eccentric billionaire's entertaining grab at free publicity. Since then, Trump has resisted every attempt to compartmentalise or neutralise him, successfully winning over a moderate majority it was thought he could never reach. In doing so, he shattered every accepted paradigm of American politics, becoming probably the most important and unsettling historical figure of our times. In this highly readable analysis, Oliver Jones exposes the new president and the media-driven culture that allowed his dangerous rise. This is the book that everyone needs to read-the stakes have never been higher.