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New Media Cultures By P. David Marshall

New Media Cultures

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"New Media Cultures" provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents.

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New Media Cultures Summary


New Media Cultures by P. David Marshall

"New Media Cultures" provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, "New Media Cultures" focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: game culture, the internet, the digital transformation of film and television, intellectual property, forms of interactivity, the significance of the user and cultural production in new media. "New Media Cultures" is accompanied by a website, which complements the books and enables students to develop their understanding further. "New Media Cultures" provides a unique approach for thinking about, and engaging with, the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.

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New Media Cultures Reviews


'The book provides a unique approach for thinking about and engaging with the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.' Educational Book Review

About P. David Marshall


P. David Marshall is Chair of the Department of Communication Studies at Northeastern University in Boston. He is the author of Celebrity and Power and the co-author of Web Theory and Fame Games.

Additional information

GOR003184907
New Media Cultures by P. David Marshall
P. David Marshall
Used - Good
Paperback
Bloomsbury Publishing PLC
2004-08-27
224
0340806990
9780340806999
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.