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Financial Public Relations By Pat Bowman

Financial Public Relations

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$92.99
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Public relations consultants, specialist or general, have increasingly found that their corporate chiefs expect financial advice and skill as a natural part of the service. This book aims to guide public relations executives, business managers and students who need to enlarge their knowledge.

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Financial Public Relations Summary


Financial Public Relations by Pat Bowman

Public relations consultants, specialist or general, have increasingly found that their corporate chiefs expect financial advice and skill as a natural part of the service. This book, contributed to by many members of the City and Financial Group of the IPR and other specialists, aims to guide practising public relations executives, business managers and students who need to enlarge their knowledge of a specialist and fast-developing topic.

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Table of Contents


Media relations; financial advertising; investor relations - professionals, institutions and individual investors; financial publications; employee relations; marketing financial services; regulations; current framework and ethics and public perception; takeovers and flotations; crisis management; international dimensions; corporate style; audio-visual; measuring opinion; consultancy and staff.

Additional information

GOR005998622
Financial Public Relations by Pat Bowman
Pat Bowman
Used - Very Good
Paperback
Elsevier Science & Technology
1993-01-01
166
0750608293
9780750608299
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.