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Restaurant Marketing for Owners and Managers By Patti J. Shock

Restaurant Marketing for Owners and Managers
by Patti J. Shock

In Stock
$14.49
+10% GST
How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.
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Restaurant Marketing for Owners and Managers Summary


Restaurant Marketing for Owners and Managers by Patti J. Shock

This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

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About Patti J. Shock


PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair. JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

Table of Contents


Preface. 1. Introduction: What Am I Getting Myself Into? 2. Location: Where Am I Going to Put This Place? 3. Environmental Analysis: What Am I Up Against? 4. Identifying Markets: Who Are My Customers and What Do They Want? 5. Menu Development: What Should My Sales Kit Look Like? 6. Pricing: What Should I Charge for This Stuff? 7. Service: How Do I Get My Staff to Give the Right Amount of Attention? 8. Other Income Streams: How Much Extra Stuff Can I Sell? 9. Communications: How Do I Get on the Guest's Radar Screen? 10. Technology: How Do I Surf My Way to Success? 11. Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost? Resources. Index.

Additional information

GOR002650027
Restaurant Marketing for Owners and Managers by Patti J. Shock
Patti J. Shock
Used - Very Good
Paperback
John Wiley & Sons Inc
2003-10-03
240
0471226270
9780471226277
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.