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The Fast Forward MBA Pocket Reference Paul A. Argenti

The Fast Forward MBA Pocket Reference By Paul A. Argenti

The Fast Forward MBA Pocket Reference by Paul A. Argenti


$17.49
Condition - Good
Only 1 left

Summary

The ultimate quick business resource, The Fast Forward MBA Pocket Reference (Over 20,000 copies sold worldwide) offers clear, concise coverage of a complete range of essential business areas. Topics covered include management, economics, strategy, accounting, finance, manufacturing, marketing, and international business.

The Fast Forward MBA Pocket Reference Summary

The Fast Forward MBA Pocket Reference by Paul A. Argenti

The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day!* Keep up with the newest ideas in business* Brush up on the basics you can't do without* Find direct, practical answers to complicated problems

About Paul A. Argenti

PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.

Table of Contents

Introduction. Chapter 1. Strategy. Chapter 2. Communication. Chapter 3. Marketing. Chapter 4. Organizational Behavior. Chapter 5. Economics. Chapter 6. Accounting. Chapter 7. Finance. Chapter 8. Entrepreneurship. Chapter 9. International Business. Chapter 10. The Job Search. Key Concepts. Notes. Index.

Additional information

GOR005878464
9780471222828
0471222828
The Fast Forward MBA Pocket Reference by Paul A. Argenti
Used - Good
Paperback
John Wiley & Sons Inc
2002-08-23
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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