Cart
Free Shipping in Australia
Proud to be B-Corp

Entrepreneurship and Small Business Paul Burns

Entrepreneurship and Small Business By Paul Burns

Entrepreneurship and Small Business by Paul Burns


$36.99
Condition - Very Good
9 in stock

Summary

The new edition of this successful text synthesizes good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, this comprehensive textbook includes accounting control, decision-making and new coverage of gender and ethnicity; CSR, ethics and business failure .

Entrepreneurship and Small Business Summary

Entrepreneurship and Small Business: Start-Up, Growth & Maturity by Paul Burns

Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making, as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights, long case studies and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies. Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses.

Entrepreneurship and Small Business Reviews

'A highly engaging and contemporary text, Paul Burns' revised edition provides a very practical approach to the study of entrepreneurship and small business. The case studies and case questions challenge students, encouraging them to reflect on their learning and enhance their understanding.' - Colette Henry, Norbrook Professor of Business & Enterprise, Centre for Veterinary & Bioveterinary Enterprise, The Royal Veterinary College 'A highly readable, comprehensive text for all students of small business. Its detailed coverage and explanation of the small business life cycle, adorned with rich examples and mini case studies, offers readers a solid learning experience related to the essentials of small business management.' - Jay Mitra, Head of Entrepreneurship and Innovation Group, Essex Business School 'This text should be indispensible to any student of entrepreneurship. It combines well researched understanding of entrepreneurship issues with considerable practical guidance in the form of cases, exercises, advice and tips. I strongly recommend it to any one whether they simply want to learn more about entrepreneurship or actually set up their own enterprise.' - Elizabeth Chell, Professor of Entrepreneurial Behaviour, Kingston University 'A well structured contemporary overview of key aspects of the entrepreneurial process.' - Sue Marlowe, Professor of Entrepreneurship, De Montfort University 'The 3rd edition of Paul Burns' Entrepreneurship and Small Business was a joy to read. Its improved format and updated case studies, along with several other important additions, make it ideal for teaching at both the undergraduate and postgraduate levels. It is also an excellent handbook for practitioners who launch their own enterprises.' - Mike Wells, Teaching Fellow, Entrepreneurship, City University 'An excellent text for students to refer to time and time again. Very comprehensive.' - Julie Logan, Professor of Entrepreneurship, City University 'It is one of the most thorough texts that I have seen on the topic of entrepreneurship.The book could very easily be adapted for either an entrepreneurship or a small business management course.' - Matt Allen, Northeastern University '...a comprehensive text, written in a way that made me eager to read it. I could envisage students, those contemplating start-up and existing owner-managers, all reading it with interest...the overriding benefit lies in the way it is written - which inspires the reader to want to find out more, to gain skills and knowledge and to put theory into practice.' - Cathie Wright, Teaching Fellow in Management and Languages, Heriot Watt University, The International Journal of Entrepreneurship and Innovation

About Paul Burns

Paul Burns is Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

Table of Contents

PART 1: ENTREPRENEURSHIP 1. Entrepreneurship in the Twenty-first Century 2. Entrepreneurs and Owner-managers 3. Innovation and Entrepreneurship 4. Social and Civic Entrepreneurship PART 2: START-UP 5. Developing Creativity and the Business Idea 6. Evaluating the Business Idea 7. Launching the Business 8. International Entrepreneurship 9. Running the Business 10. Financing the Business PART 3: GROWTH 11. Planning for Growth 12. New Products and Services 13. Growing the Business 14. Developing the Business Plan 15. Exit: Failure and Success PART 4: MATURITY 16. The Family Firm 17. From Entrepreneur to Leader 18. Corporate Entrepreneurship

Additional information

GOR004100774
9780230247802
0230247806
Entrepreneurship and Small Business: Start-Up, Growth & Maturity by Paul Burns
Used - Very Good
Paperback
Palgrave Macmillan
2010-11-18
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Entrepreneurship and Small Business