In What's this India Business? Paul Davies reveals the secrets you need to take full advantage of the competitive edge that India can give your company. A major global services revolution is happening, and India is at the forefront. As India becomes the fourth largest economy in the world, it is progressing from being an international IT power house to the world's back office provider for the twenty first century. What's This India Business? shows you how to take advantage of the edge India can give your company, and shows how to transform your business responsibly and effectively. Everyone is familiar with call centres located in Bangalore or Delhi, but human resources, internal accounting and legal processes are following. India, ahead of all other countries, will be the main service industry centre for the West. What's This India Business? contains proven strategies to enable your company to work effectively and confidently with Indian businesses. It allows you to establish competitive advantage, surge ahead of market trends, build effective and sustainable new business models and unleash the flexibility, quality, and availability of Indian business people to the lasting benefit of your business and the international economy.