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The Power Of Industrial Brands: An Effective Route To Competitive Advantage
by Paul Hague
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$32.99
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Explains the importance of branding and explores how an understanding of the functions of an industrial brand can form the basis of successful marketing. The authors offer practical advice on how to measure, understand and successfully exploit the power of the brand in industrial marketing.
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The Power Of Industrial Brands: An Effective Route To Competitive Advantage Summary
The Power Of Industrial Brands: An Effective Route To Competitive Advantage by Paul Hague
Marketing directors, marketing managers, brand managers, advertising managers, marketing service managers, managing directors, students on marketing and business course.
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Table of Contents
Industrial buying behaviour; brands and industrial markets; analysing brands; building industrial brands; brand management.
Additional information
GOR003426685
The Power Of Industrial Brands: An Effective Route To Competitive Advantage by Paul Hague
Paul Hague
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1994-09-01
176
007707839X
9780077078393
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.