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Effective PR Management By Paul Winner

Effective PR Management
by Paul Winner

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$18.49
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Describing why PR is essential to successful business strategy, this book also explains how to evaluate its contribution. It considers the role of PR within the business organization and the management of it. The book is based on interviews with leading PR practitioners.
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Effective PR Management Summary


Effective PR Management: A Guide to Corporate Survival by Paul Winner

Describing why PR is essential to successful business strategy, this book also explains how to evaluate its contribution. It considers the role of PR within the business organization and the management of it. The book is based on interviews with leading PR practitioners. It aims to answer such questions as what are the objectives of PR and how are they achieved, how is PR carried out, how can it be evaluated and how do strategy and tactics fall short of objectives?

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Additional information

GOR005585044
Effective PR Management: A Guide to Corporate Survival by Paul Winner
Paul Winner
Used - Very Good
Paperback
Kogan Page Ltd
1989-12-31
192
0749400706
9780749400705
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.